Boudicca, the London-based design house of Zowie Broach and Brian Kirkby, will launch Wode, their first fragrance, this fall (it was introduced in conjunction with their Paris couture collection this week):
An experiment five years in the making, involving a small army of specialists who've all signed non-disclosure agreements, it's more of an anti-perfume that Kirkby claims “does something never done before and is applied in a new way.” But here's the kicker: it won't be available for sale when it's unveiled in a “spectacular” September launch. “If I say too much I'll be in breach,” explains Kirkby, “but it will not follow the conventional route of a fragrance.”
The fragrance is named for woad…
Niche line 