
We’ve come to the close of Mall Week at Now Smell This. Our last stop is at the Gap. Before I delve into The Gap’s newest fragrance, Close, I want to look back at the week and at what I’ve learned.
First, it seems that fragrances labeled “Cherry Blossom” are popular. Bath and Body Works, The Body Shop, and L’Occitane all carry popular scents with some variation of cherry blossom in their titles. Why they’re so popular, I can only guess, especially since cherry blossoms don’t have a lot of scent on their own. It must be a conceptual thing…




