Fresh will launch Fresh Life, a new fragrance “based on the ultimate Fresh moment: a swim in the lake on an early summer morning”…
Fresh on Marylebone High Street ~ shopping for perfume in London
Getting hold of skincare and scents by Fresh is pretty hard in the UK. The line used to be carried by some John Lewis stores, but even that channel dried up a couple of years ago. At present, anyone in the UK eager to sniff a perfumer’s take on cannabis will have to visit the Fresh store in Marylebone High Street.
The store is in a good location — this is an expensive area, but tending towards boho-chic rather than, say, Royal Family. It’s also the nearest shopping and dining possibility for those visiting Harley Street clinics, and sadly but inevitably, a fair proportion of shoppers consists of people passing time between appointments. With this in mind, the Fresh concept — white decor, slightly clinical, herbal undertones — is probably more than usually attractive.
The shop offers skincare, bath and body products, scents, and a small cosmetics line.
The most striking sight, for perfume lovers, is a group of glass ‘urns’ where scent is dispensed from taps…
Fresh Brown Sugar ~ new fragrance
Fresh has launched Brown Sugar, a new fragrance for women:
Sparkling citruses of Sicilian lemon, tangerine…
The Fresh Fragrance Bar ~ new perfumes
Fresh has introduced The Fragrance Bar, a series of discontinued fragrances made available for decanting from urns in Fresh boutiques:
A celebration of artisanship and a nod to nostalgia, The Fragrance Bar offers an easy, interactive way to play with scent while reviving time-honored fragrances…
Fresh Eat, Pray, Love ~ new perfumes
Fresh will launch a trio of fragrances — Eat, Pray, Love — in conjunction with the upcoming Julia Roberts movie of the same name (based on the book by Elizabeth Gilbert; you can watch the trailer here)…