While sniffing hundreds upon hundreds of perfumes each year (many of them just plain cheap, ineptly blended, blatantly aiming to appeal to every human on earth), I’m grateful when a solid, good-smelling fragrance appears amidst the junk. I love the weirdo scents, the “characters,” the one-of-a-kind perfumes, but they are becoming rare. (We need a whole new crop of fragrance notes, don’t we? Or a whole new crop of perfumers…?)
Le Labo Santal 33, the aroma, started out as a popular Le Labo candle that I’ve never smelled: Santal 26. Apparently that backstory is not exciting enough for a perfume launch, thus:
Do you remember the old Marlboro ads? A man and his horse in front of the fire on a great plain under tall, blue evening skies – A defining image of the spirit of the American West with all it implied about masculinity and personal freedom. This man, firelight in his face, leaning on the worn leather saddle, alone with the desert wind, an icon so powerful that every man wanted to be him and every woman wanted to have him…the great American myth still a source of fantasy for the rest of the world… A perfume that touches the sensual universality of this icon… that would intoxicate a man as much as a woman…*
I do remember the old Marlboro ads and the rugged “Marlboro men.” Today those ads don’t fuel fantasy so much as fright…
