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Browsing by tag: francis kurkdjian

One person led to two

Posted by Robin on 7 December 2022 Leave a Comment

The scent was created back in 2015 in celebration of Baccarat's 250th anniversary. It was supposed to be a limited edition of 250 crystal bottles, designed by Georges Chevalier, housed in a beautiful box, available for the happy few. It was intoxicating. People would stop you on the street and ask you “what is your scent? It's the most beautiful scent that I have ever smelled.” It was very mathematical: one person led to two. It's exponential. I think what happened on social media is a reflection of what happened in real life. Francis created one of the most desirable scents in the world without any marketing spend, any campaign, any KOLs, or any celebrity embodying the scent. It's unheard of.

— Marc Chaya on Maison Francis Kurkdjian Baccarat Rouge 540. Read more in Maison Francis Kurkdjian CEO Marc Chaya on the business of fragrance at Esquire Singapore.

Maison Francis Kurkdjian 724 ~ new fragrance

Posted by Robin on 22 August 2022 7 Comments

Maison Francis Kurkdjian has launched 724, a new unisex fragrance. 724 is reportedly a relaunch / reworking of 754, a 2012 Bergdorf Goodman exclusive…

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Very Dior-like

Posted by Robin on 3 August 2022 Leave a Comment

They take on the idea of tradition versus modernity, which is very Dior-like. In each perfume, a flower is a key ingredient. You have the Iris in Bois D’Argent, the lavender in Eau Noire, and the orange blossom in Eau Blanche. All these flowers are classic ones from the 18th century and were used by royalty. Kim Jones’ show “Jardin” capsule is also about flowers, so a relationship to the garden is very important. It’s a joy in the house of flowers, even for men and women.

— Dior's new house perfumer, Francis Kurkdjian, on the relaunch of the 2004 Hedi Slimane fragrances. Read more in Francis Kurkdjian On The Joy Of Flowers And His First Dior Perfume Project at Elle via Yahoo.

We take it very, very seriously

Posted by Robin on 1 July 2022 3 Comments

Sustainability? We take it very, very seriously. And it's not just greenwashing. When I joined Dior, for example, I did training dedicated to reducing my footprint not only at work, but in my private life. This morning, I had a three-hour session with the CEO and the dedicated sustainability team about how we have to halve our footprint by 2030. And the team will be communicating soon what Dior is doing, and we are massively involved. I like the challenge very much – because it can be a game changer.

— Perfumer Francis Kurkdjian on Dior. Read more in Master perfumer Francis Kurkdjian on taking the helm at Dior Parfums and the future of fragrance at Harper's Bazaar.

Roger & Gallet Collection d’Eaux Parfumees Bienfaisantes ~ reissues

Posted by Robin on 9 May 2022 7 Comments

Roger & Gallet has reorganized and relaunched their fragrance collection. Some fragrances are discontinued. The Collection d’Eaux Parfumées Bienfaisantes / Collection of Wellbeing Fragrant Waters now includes 8 fragrances: Bois d’Orange, Cédrat, Feuille de Thé, Fleur de Figuier, Fleur d’Osmanthus, Gingembre Rouge, Néroli and Rose. In addition, the 4 fragrances for men launched in 2019 are still being made, and the brand is still producing Jean Marie Farina cologne…

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