Perfumer Francis Kurkdjian plans to open his own fragrance house next summer, but don't call it a niche line, or even a brand:
It’s a [fragrance] house that has its owner and friends, but not a brand. And even less so a niche brand—I don’t associate myself with what one would call niche…
Indult has launched Reve en Cuir, a new fragrance exclusive to Luckyscent:
Knowing our love for leather, you will not be surprised to learn that this Luckyscent exclusive is built on the rich leather accord. The traditional citrusy top notes are given a modern twist by the inclusion of spices, cardamom and cloves, and oregano…
Kenzo has launched Les Eaux de Fleur, a trio of limited edition floral fragrances for women:
Eau De Fleur de Soie (shown) ~ “the silk flower”, a floral with fruity accents; developed by perfumer Jean Jacques…
Ma Dame is the latest fragrance from Jean Paul Gaultier. The fresh floral fragrance…
…aims to celebrate today’s emancipated woman, as personified by muse [Agyness] Deyn, whose androgynous blonde crop and general all-round look embodies what Gaultier calls “style garçonne”.
True to the Gaultier ethos, Ma Dame is being positioned as a fragrance for edgy rule-breakers, who overturn established codes and reinvent fashion, unfettered by social and aesthetic taboos. (via moodieport)
Sound like fun? The commercial certainly is (if you missed it, see it here), and I'd say the fragrance, while not what you might expect from the ad copy, qualifies as well…
Jean Paul Gaultier will launch Ma Dame, a new fragrance for women, this coming August:
…the fragrance targets a younger consumer than previous creations, and plays on the theme of the modern-day garçonne, or the rock-inspired tomboy—in line with Gaultier’s love affair with androgyny.
Ma Dame is described as a fresh floral scent…