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It should also be noted that fragrance is currently the only beauty category where the prestige market consistently dominates the mass market.
This year, according to Circana data through September, year-over-year sales of prestige fragrance increased 14% in dollars and 12% in units. And luxury fragrance sales increased 15%. Fragrance was the fastest-growing beauty category in 2024.
— Read more in The fragrance boom is nowhere near over at Glossy.
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Black Friday numbers indicate fragrance is off to a strong start this holiday season, with Circana reporting fragrance unit sales grew 11 percent during the week of Black Friday, outpacing the total beauty industry’s unit sales growth of 6 percent.
According to Adobe Digital Insights, sample and discovery sets comprised roughly 27 percent of fragrance sales during the five-day period between Thanksgiving and Cyber Monday this year. Steep discounts, meanwhile, drove consumers to purchase fragrance offerings that were “about 26 percent more expensive, on average, than those they were buying in October,” said Vivek Pandya, lead analyst, Adobe Digital Insights.
— Read more in Fragrance Is Beauty’s Bright Spot. How Will the Category Perform This Holiday Season? at Women's Wear Daily via Yahoo! Life.
For Gen Z, the point of perfume isn’t to make others swoon with desire. Spraying yourself with fragrance is a form of self-care, an opportunity to boost your mood. At least that’s Sol de Janeiro’s thesis.
And it appears to be the right one, given the brand’s explosive growth. This year, Sol de Janeiro became the top-selling brand at Sephora, displacing Rare Beauty, Selena Gomez’s viral makeup startup. It generates upwards of half a billion dollars in annual revenue.
— Read more in How Sol de Janeiro became the crown jewel of Sephora at Fast Company.
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Fragrance was the standout growth driver for Coty, particularly in the prestige category, which grew 6% in reported revenue. ... Like-for-like sales for Burberry Goddess and Goddess Intense grew 17% in Q1. Coty also reported that Marc Jacobs Daisy Wild, launched at the beginning of the year, is now in the top three female fragrances for the U.K. and Germany. The company reported that, while it is a comparatively small portion of the Coty portfolio, the ultra-premium fragrance category saw a 17% growth in like-for-like sales.
— Read more in Coty defies beauty slowdown with fragrance still on the rise at Glossy.
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Despite China’s economic slowdown and softening luxury demand, the country’s niche fragrance market is showing remarkable resilience. International brands are flocking to secure a foothold in the mainland.
On the heels of Frédéric Malle’s recent Shanghai flagship store renovation, Swiss fragrance giant Givaudan opened its Fine Fragrance Creative Centre, “L'Appartement 125,” in downtown Shanghai on October 28.
— Read more in Global niche fragrance brands expand in China at Jing Daily.