Posted by Robin on 2 Comments
In fact, 43 percent of men who wear fragrance say they got it as a gift from a woman. But they don’t return the favor in kind. Almost a quarter of women who wear fragrance said they received it from a man.
— Happi magazine reports on data gathered by the NPD Group during February 2007. Read more to find out which brands are favored by men, which by women.
Posted by Robin on 4 Comments
While her US equivalent is tiring of the endless product launches, the fickle fragrance consumer continues to queue up for the latest celebrity perfume or limited edition scent in Europe.
However, there are variations within the European market. The UK consumer is splashing on the celebrity scents while the French, who are less celebrity obsessed and know more about perfumery have not latched on to the trend.
— Read more in Fragrance sales plummet in US despite strong global figures, in Cosmetics Design.
Posted by Robin on 11 Comments
Take a moment to guess: what do you think were the top new fragrance launches last year? I know I was surprised….
Posted by Robin on 4 Comments
The NPD Group, a market research firm, has released a new report, Women's Fragrance Track 2006. Their key finding? Young women (aged 18-24) "present a huge opportunity for fragrance companies":
According to the report, this age group constitutes the heaviest fragrance users. However, less than 60% of these women have actually purchased a woman's fragrance in the past year. That compares to 63% of women ages 25-34, 62% of women 35-44 and 64% of women ages 45-54 who have purchased women's fragrance products.
This younger age cohort is also doing most of their fragrance buying outside of department stores, and they are buying lots of celebrity fragrances — no surprise there. (via brandweek)
Posted by Robin on 9 Comments
Thank you to Karen for finding this article in the New York Post (sorry, link has expired), which reports some interesting sales figures for celebrity fragrances:
Last year, celebrity fragrance brands generated $94.9 million in sales, up from $45.3 million in 2000, reports the NPD Group.
Britney Spears' Curious was the No. 1-selling launch fragrance in 2004, reportedly raking in more than $36 million in its first four months of counter sales alone.
Jennifer Lopez's three fragrances have grossed more than $250 million globally since the first in the line launched three years ago.