At 18.04 percent, Parfums de France ranks as the number-one fragrance seller by audience of 13- to 17-year-olds. It is similarly known for fragrance samples, but also offers full-size bottles of scents from brands ranging from BDK Parfums to Parfums de Marly at a discount.

— Read more in The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of at Women's Wear Daily.

After a surprising tumble in Q4, Ulta Beauty’s sales rebound with growth across fragrance, body care, and sun care.

The retailer reported its Q1 2025 results on Thursday which include a 4.5% net sales increase to reach $2.8 billion for the quarter, up from $2.7 billion year-over-year.

— Read more in Ulta Beauty sales rebound with a 4.5% jump for Q1 as fragrance soars, skin care and makeup land flat at Glossy.

Sales of fragrance — the surprise hero category for beauty since the coronavirus pandemic began — are definitely showing signs of softening. But by how much is the question.

A raft of companies’ recent first-quarter 2025 earnings are giving a clue, as consumer confidence wanes and purse-strings tighten amid today’s fraught geopolitical and social scene. That is being buffeted by trade wars, military wars and rollercoaster-like stock markets, among other quickly changing, negative phenomena.

— Read more in Fragrance Sales Are Softening — but by How Much? at Women's Wear Daily.

The fragrance industry is booming. Men are moving beyond inexpensive aftershaves to invest in premium scents. Gen Z consumers are driving sales by “cocktailing” multiple fragrances to create unique blends. Meanwhile, influencers are making it trendy to buy high-quality dupes of luxury brands. Even the proliferation of GLP-1 weight loss medications are providing a sales bounce.

— Read more in Scents of Change: Generation Z and Men Drive Fragrance Boom at U.S. Chamber of Commerce.