According to The NPD Group, Inc., one of the leading market research companies, while overall sales of prestige fragrances sold in U.S. department stores have declined, premium price fragrance sales are up significantly.
Premium fragrance products priced at $100 and above, represented approximately nine percent of total fragrance juice sales in Q1 2009, and generated $26 million, a 10 percent increase from Q1 2008.
— From NPD Reports Premium Price Fragrance and Makeup Sales Thriving at The Financial.