Posted by Robin on 70 Comments
Though the fragrance market has been challenged, there are areas that are resonating with consumers. Smaller sizes are becoming an increasingly important option today. What’s encouraging is that they are not just working in women’s scents or new fragrances…we are also seeing growth in smaller sizes for both women’s and men’s fragrances (one ounce and smaller) and classics, as well as new scents.
— Karen Grant of The NPD Group, quoted in Good Things Come In Small Packages at Happi.
Posted by Robin on 19 Comments
According to market researcher NPD, sales of so-called prestige fragrances — typically the high-end, designer scents sold by department stores — fell 10 percent in 2009 from the prior year. This was a sharp acceleration of the 6 percent decline from 2007 to 2008, and a 1 percent decline from 2006 to 2007.
With a bad situation turning worse, the fragrance manufacturers — who are often secretive, and most certainly fiercely competitive — are banding together to do a national campaign to encourage men and women who use perfumes and other scented products, to do so more often.
— From Can One Ad Change Everything for the Fragrance Industry? at CNBC. The article discusses the Fragrance Foundation's new One Drop campaign; if you haven't yet seen the website, check out One Mighty Drop.
Posted by Robin on 21 Comments
Sales of prestige beauty products in the US declined by 6 percent in 2009, according to market research company NPD Group.
...NPD noted that all the US prestige categories experienced dollar declines, with the biggest decline being in fragrances, followed by prestige make-up and skincare.
— From US market for prestige beauty products suffered in 2009 at Cosmetics Design. Sales in mass market fragrances also declined last year.
Posted by Robin on 17 Comments
Fragrance sales fell by 15 per cent in October alone, with an overall decrease of 12 per cent when compared to the ten-month period in 2008.
— From Sales of prestige beauty products continue to fall at Cosmetics Design.
Posted by Robin on 29 Comments
Ann Gottlieb, founder of Ann Gottlieb Associates, concurred. Addressing issues in the U.S. market, she said, “We’re not offering fragrance that inspires and is beautiful and as magnificent as it used to be.” Consumers understand this reality, she said, and take their money elsewhere. Gottlieb added that, “We have abandoned the majority of the market in favor of targeting a 25-and-under consumer. Older consumers feel somewhat neglected.” Meanwhile, she explained, “Younger consumers are not particularly loyal.”
— From CEW Fragrance Rainmakers: Creating Scent Success in a Crisis at GCI Magazine.