Looking to attracting the attention of the massive holiday shopping crowds in New York City, The Fragrance Foundation unveiled a new "street-wise" element to its One Drop Changes Everything campaign. It will utilize eye-catching telephone kiosk placements strategically located across midtown Manhattan starting Nov. 19.
— From One Drop Changes Everything... at Happi. Has anyone actually seen any One Drop advertising in the wild? (and if you have no idea what that is, see here)
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In an industry famed for its creativity, the olfactory vision of the fragrance market has been somewhat clouded of late. Manufacturers have tended to take a belt and braces attitude to riding out the recession, limiting launch activity and meeting the cautious consumer approach to the downturn with a play it safe attitude.
— From Fragrance – safety in numbers at Cosmetics Business. Topics include flankers, celebrity fragrance, fragrance collections and bottle sizes.
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Bloom says that for the past 10 years, seven out of the 10 top-selling luxury fragrances in the U.S. have remained the same. For example, Donna Karan's flowery Cashmere Mist, which first launched in 1994, and the truly timeless Chanel No. 5, which has adorned women since 1921.
— That's Rochelle Bloom of the Fragrance Foundation, quoted in Smelling Out Sales In Perfume at Forbes.
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In 2009, the industry launched fewer scents than it did in 2008, breaking a long streak of exponential growth. To Khoury’s thinking, this is a positive result of the financial crisis of the last 18 months. “The consumer has been overwhelmed with the number of launches, the amount of choice, and in some cases the lack of differentiation,” she says. This excess of new scents has coincided with a decline in the number of consumers buying fragrance. Khoury hopes a smaller pool of launches will feature more discerning character and “help us reconnect with the consumer.”
— That's Karen Khoury, a senior Vice President at Estee Lauder. And I hope so too. Read the rest at Fine Fragrance’s New Reality at GCI.
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The overall industry decline was primarily driven by fragrance. Total sales of fragrance totaled $2.48 billion in 2009, down 10% in both men’s and women’s. One segment that performed slightly better than the overall market was gift sets, which dropped the least, down 8% in women’s and 5% in men’s, offset somewhat by the increase in average price, reaching an average of $64.50 for both genders.
— From U.S. Prestige Beauty Industry Posts Declines at Happi.