An estimated $800 million

Posted by Robin on 20 July 2016 6 Comments

Four of the top five women’s fragrances have remained entrenched for half a decade despite constant efforts to unseat them. Last year alone, fragrance makers launched more than 100 new brands and label extensions, backed by hefty marketing budgets. An estimated $800 million is spent on fragrance marketing each year, according to the firm, from television commercials to billboards to in-store samples and magazine ads.
The problem is that much of that marketing is wasted.

— Read more at Perfume Makers Spend $800 Million on Ads That Apparently Stink at Bloomberg.

Artisan and niche lines were the strongest part

Posted by Robin on 1 June 2016 20 Comments

Artisan and niche lines were the strongest part of the fragrance market last year with growth of new launches stepping up by +55% (on 2014), well ahead of the overall market’s respectable +15.6%. For the first time, over 2,000 new fragrances were launched in 2015.

— Read more at Artisan launches drive fragrance growth at TRBusiness. More numbers: in 1990, there were 76 new fragrance launches. In 2005, when I started Now Smell This, there were 454. In the years 2007 through 2009, the number hovered in the 800s. In 2011, there were 1220; in 2013 there were 1610.

Just 4%

Posted by Robin on 23 April 2016 5 Comments

More stars have jumped on the perfume bandwagon, but companies in the $46 billion industry have reported a sharp fall in sales in this segment.
Euromonitor estimates celebrity fragrances now account for just 4% of the U.S. market, down from 12% in 2012.

— Read more at Celebrity perfume sales stink at CNN Money.

Millennials in particular are using more fragrance

Posted by Robin on 24 March 2016 10 Comments

Over the last decade, skincare led the gains within the prestige beauty industry, fragrance was challenged as consumer usage declined, and Boomers drove demand and influenced innovation within the industry. However, 2015 marked a turning point for the beauty industry, driven largely by shifts taking place within skincare and the heightened importance of Millennials, according to data from global information company The NPD Group.
Today the fragrance category is outperforming skincare, skincare and wellness are becoming more intertwined, anti-aging is becoming less prominent, and the lines are blurring between makeup and skincare. For the first time, the fragrance category contributed more annual dollar gains than skincare. [...] In 2015, NPD found that young Millennials in particular are using more fragrance and less of them are using facial skincare products.

Needed hope

Posted by Robin on 21 December 2015 Leave a Comment

For the year to date through the end of November, fragrance sales were 4 percent ahead in the prestige category, compared with 3 percent ahead at the same point in 2014. [...] This solid trend provided needed hope for the business, considering that 20 percent of annual fragrance sales are made in the two weeks before Christmas.

— From Prestige Beauty Outshines Last Year’s Performance at Women's Wear Daily. Top sellers this year on the men's side: Dior Sauvage, Ralph Lauren Polo Red Intense and Armani Acqua di Gio Profumo. On the women's side: Gucci Bamboo, Chloé Love Story and Versace’s Eros Pour Femme.

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