Posted by Robin on 7 Comments
Tapping into the larger trend of consumers’ indifference to societal and cultural gender norms, brands have started to create products that either blur gender boundaries or embrace gender neutrality.
— Data and analytics company GlobalData says unisex is back, at least with millennials. Read more at Perfume Experiences the Gender Revolution at Perfumer & Flavorist.
Posted by Robin on 7 Comments
On Nov. 21, Kardashian took to her Twitter account to announce that the limited edition product will, in fact, be coming back. According to her tweet, a limited quantity was able to be produced on short notice, and they will be coming back. Whether you believe these perfumes always existed or you think they truly produced them in a few short days, it doesn't matter that much because the big news here is a KKW Fragrance reprise is a go — and this time, you 100 percent have to move fast.
— Read more at When Is Kim Kardashian's Crystal Gardenia KKW Fragrance Restocking? This Wasn't A One-Time Release at Bustle.
Posted by Robin on 16 Comments
Apparently his customers really want (and need) F–king Fabulous. The eau de parfum, priced at $310 for 50 ml., is expected to exceed sales projections this year by 20 times. It will soon surpass Soleil Blanc as the biggest Private Blend launch to date. The fragrance launched in limited quantities on Sept. 6 and sold out in a day, and was quickly brought back for a limited time before distribution was broadened to meet customer demand.
— Read more at Tom Ford Beauty Wins With ‘F–king Fabulous,’ Opens First Store at Women's Wear Daily.
Posted by Robin on 11 Comments
Kim Kardashian made $10 million in just ONE DAY of selling perfume worldwide ... and incredibly not even a single customer got a whiff yet.
Kim's fragrance hit the online world Wednesday morning. Customers got to choose between 3 fragrances -- Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus. Only 300,000 bottles were produced and they're expected to completely sell out by Thursday night.
— Read more at KIM KARDASHIAN PERFUME LINE GROSSES $10 MIL IN ONE DAY!!! at TMZ.
Posted by Robin on 2 Comments
Despite the daunting competition, Michael Edwards, publisher of global perfume database Fragrances of the World, says some consumers are favouring niche and artisan fragrance brands like Gallivant because they offer something special that none of their friends will have.
He believes that innovation in the sector is coming from smaller brands because the big players are afraid of taking risks.
The big brands want a new launch to appeal to as wide a range of consumers as possible, meaning they often produce something "bland", he says.
— Another article on the challenges faced by mainstream fragrance brands. Read more at Why big brand perfumes may be losing their allure at BBC.