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Browsing by tag: fragrance sales

Fragrance sales declined in the first quarter by 13%

Posted by Robin on 21 May 2020 Leave a Comment

NPD data shows that fragrance sales declined in the first quarter by 13%, compared to the first quarter of 2019. At the same time, the drive for self-care products has boosted ancillary fragrance products like candles and home diffusers. Average daily perfume sales online have increased by 77%, but this is likely due to the transfer of in-store shopping to e-commerce, as well as Mother’s Day sales.

— Read more in Fragrance brands accelerate digital to address shifts in customer behavior at Glossy.

Ingredient scarcity may threaten future stock

Posted by Robin on 19 May 2020 2 Comments

But it's not all sunny: Perfume founders like Julian Bedel of Fueguia 1833 admit that the online uptick hasn't made up for the loss in brick-and-mortar sales, and worse, ingredient scarcity may threaten future stock. "Bergamot, neroli, and iris are all March and April crops; we have [had] many communities not able to harvest crops due to transport disruptions or quarantine restrictions," Bedel says.

— Read more in How COVID-19 Has Changed the Fragrance Industry — at Least for Now at Allure.

Will roses get harvested in Bulgaria this summer?

Posted by Robin on 12 May 2020 5 Comments

Will roses get harvested in Bulgaria this summer? What about mint, lavender, vetiver and orange flower growing in other parts of the world?

Such are questions being pondered by fragrance suppliers today as the coronavirus pandemic threatens to impact the culling and transport of key perfume ingredients in the months to come.

But the overriding question is when demand for prestige perfume, highly dependent on travel retail, might rebound.

— Read more at Fragrance Suppliers Look to the Future at Women's Wear Daily.

Strictly for display purposes

Posted by Robin on 5 May 2020 9 Comments

The directive requires sales associates to sanitize hands in front of the customer, sanitize the bottle with alcohol spray and a tissue and spritz the sample on a blotting card to hand to the customer to smell the scent. Testers on counters will be strictly for display purposes.

— From the new 'tester practices' protocol Saks Fifth Avenue will reportedly use at the perfume counter when stores reopen. (Not surprisingly, fragrance is doing much worse than other beauty categories during the lock down.) Read more in How Will We Buy Our Perfume Now? at The New York Times. Hat tip to Kevin!

Only one reason

Posted by Robin on 14 January 2020 Leave a Comment

There is only one reason Abigail Burt goes to the mall anymore: to smell the candles at Bath & Body Works.

The 21-year-old college student stops in each month, whether she has spending money or not, then makes a beeline for the exit, bypassing every other store.

— Read more at Just about every store at the mall is struggling. Then there’s Bath & Body Works. at The Washington Post.

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