“Before we had twenty new fragrances a year, each with significant retailer backing, and the consumer eagerly awaited the new offering. Now nobody waits anymore,” explained Bloom.
The result is a confused consumer unable to choose between the plethora of perfumes that inhabit the marketplace.
[...] As the scattergun approach to marketing fires increasing numbers of products onto the market, fragrance is losing its luxury feel, according to Bloom.
— From The fragrance industry must focus on the art of perfumery to capture consumers, an interview with Rochelle Bloom of the Fragrance Foundation, at Cosmetics Design.
The