If you’ve been following perfume news over the past month or so, you’ve probably noticed that Gucci Guilty is one of this fall’s major launches, complete with full-page ads and scent strips in fashion magazines, a movie-star “face,” a television commercial with a theme song, a somewhat hyperbolic press release, a tie-in to the MTV Video Music Awards, and the now-requisite Facebook page. It’s being promoted as a fragrance for a “21st Century beauty” who is “young, audacious, discerning…an iconoclast who lives life at full throttle…sexy and slightly dangerous.”
Guilty’s bottle is certainly eye-catching: it looks like an oversized, gilded (gilty?) Gucci purse clasp or belt buckle, with its unmistakable interlocking “G”s creating a window onto the juice inside. Gucci devotees will want to own Guilty for the container alone. The fragrance is classified as a floriental, with notes of mandarin, pink pepper, peach, lilac, geranium, amber, and patchouli.
Guilty seems to be more of a sheer, fruity oriental than a floral oriental…
