Guerlain has launched Shalimar Souffle Intense, a new floriental fragrance for women. Shalimar Souffle Intense is a flanker to 2014’s Shalimar Souffle de Parfum, which was a flanker to 1925’s Shalimar…
Marc Jacobs Decadence Eau So Decadent ~ new perfume
Marc Jacobs has launched Decadence Eau So Decadent, a new sheer floral flanker to 2015’s Decadence…
Is the industry stuck on repeat?
But is this nostalgia detrimental to the pursuit of imagination and artistry? Is the industry stuck on repeat? [Lizzie] Ostrom believes that “the thinking [behind the trend] is that younger consumers do seek to find a relationship with a particular fragrance, and that this offers meaning. But I’m not sure this reconciles with an equally strong urge in which perfume is about exploration and finding new experiences.”
— The Financial Times on reformulations and flankers. Read more at Smells familiar: why brands are reinventing classic perfumes.
Hermes Rose Amazone, take two ~ fragrance review
Yes, you’re remembering correctly: Robin did write a brief review of Rose Amazone when it was launched in 2014 as a flanker to Hermès ‘s 1974 classic Amazone. Rose Amazone was developed by Jean-Claude Ellena, Hermès’s in-house perfumer at the time, as a modern interpretation of Amazone: “a sparkling, tangy and tender perfume, brightened by citrus fruits, currants and raspberries.”
The idea of a young and fruity flanker was already a cliché in 2014…
Maurer & Wirtz Tabac Man Fire Power ~ new fragrance
Mäurer & Wirtz have launched Tabac Man Fire Power. Tabac Man Fire Power is a flanker to 2000’s Tabac Man (not to be confused with Tabac Original)…