Victoria’s Secret has launched the Bombshell Getaway collection, a new trio of limited edition flankers to 2010’s Bombshell fragrance for women: Bombshell Amalfi, Bombshell Santorini and Bombshell St. Tropez…
Carolina Herrera CH Wild Love ~ new fragrances
Carolina Herrera has launched CH Wild Love, a new duo of limited edition flankers to 2007’s Carolina Herrera CH and 2009’s CH Men. (Last year’s model: CH Birds of Paradise…)
Vince Camuto Wonderbloom Haze~ new perfume
Vince Camuto has launched Wonderbloom Haze, a new fragrance for women. Wonderbloom Haze is a flanker to 2024’s Wonderbloom…
Flankers are the sequels of the perfume industry
If original launches like [Glossier] You are blockbusters, flankers are the sequels of the perfume industry. The history of the flanker concept goes back to launches like 1975’s Nina Ricci Signoricci 2, a redux of 1966’s Signoricci. And just as constantly expanding film universes are now standard in the movie industry, releasing a new flanker every year is a common practice for designer and masstige lines as conglomerates like L’Oréal and Coty aim to keep scents alive for new generations and demographics.
— Read more in The big business of perfume flankers at Glossy.
Dolce & Gabbana Light Blue Capri in Love ~ new fragrances
Dolce & Gabbana have launched Light Blue Capri in Love and Light Blue Pour Homme Capri in Love, flankers to 2001’s Light Blue and 2007′s Light Blue Pour Homme respectively. Light Blue Capri in Love is not to be confused with 2016’s Light Blue Love in Capri…*