The Fragrance Foundation of the United States has announced the winners for the 2009 Fifi Awards. The award ceremony was held this evening at the Downtown Armory in New York City. This year’s Hall of Fame Awards went to Marc Jacobs, Davidoff Cool Water and Elizabeth Taylor White Diamonds. Paris Hilton, if you remember, was named Celebrity of the Year. And the winners are:
Women’s Luxe (sold in over 250 doors) ~ Gwen Stefani Harajuku Lovers
Men’s Luxe ~ Sean John I Am King…
Thanks to a friend with ample airline miles and a niece with an apartment in New York City, I went to the FiFi Finalists award breakfast on Friday. So, instead of the usual Monday perfume review, I’ll give you an inside peek at all the important aspects of the breakfast: what it is about, who was there, and what was in the goody bag.
The Fragrance Foundation bills the FiFis as the fragrance industry’s Oscars. At the finalists breakfast, the top five entries for each of the awards categories are announced along with the winners of the awards for editorial excellence and for technological breakthrough. Although both the Oscars and the FiFis incorporate celebrities and prizes for excellence, the FiFis are less about art and more about sales. After all, the Oscars don’t offer prizes for Best Packaging and Best National Media Campaign. As an executive for Cosmpolitan magazine said in her opening remarks at the breakfast, “The creative marketing talent in this room can create the sweetest smell of all: the smell of success.”
That said, for the perfume industry to survive, it needs to be strong. Plus, the FiFis do include prizes for best fragrances in several categories and for editorial excellence. I submitted work to be considered for an award, and that’s how I ended up receiving an invitation to attend the breakfast…
The Fragrance Foundation of the United States has announced the finalists for the 2009 Fifi Awards, known as the “Oscars of the fragrance industry”. For each category, the original list of 10 semi-finalists is now whittled down to 5 (or more, in the case of a tie). Consumer voting begins on April 27; the final awards will be presented on May 27. And the finalists are:
Givenchy Absolutely Irrésistible
Burberry The Beat
Chanel No. 5 Eau Premiere
Gwen Stefani Harajuku Lovers
Estee Lauder Sensuous
Juicy Couture Viva La Juicy…
The Fragrance Foundation UK held their annual Fifi Awards ceremony yesterday in London, and the winners are:
Women’s: Estee Lauder Sensuous
Men’s: Dolce & Gabbana The One for Men Update: the men’s category was reported incorrectly on the Fifi blog, the award went to Paco Rabanne 1 Million…
The Fragrance Foundation has announced the semi-finalists for the 2009 Fifi Awards, known as the “Oscars of the fragrance industry”. Note that some categories show more than 10 fragrances because of tied votes and some have fewer than 10 because not enough fragrances were nominated.
Each category will be whittled down to 5 fragrances at the Fifi Finalists Breakfast on April 24th; the final awards will be presented on May 27. The award statue is shown at right. And the finalists are:
Givenchy Absolutely Irrésistible
Burberry The Beat
Chanel No. 5 Eau Premiere
Jessica Simpson Fancy
Guess by Marciano
Gwen Stefani Harajuku Lovers
Lilly Pulitzer – Wink, Beachy, Squeeze
Jean Paul Gaultier Ma Dame
Ralph Lauren Notorious
Estee Lauder Sensuous
Shiseido Zen
Juicy Couture Viva La Juicy…