A spot for Etat Libre d'Orange I Am Trash / Les Fleurs du Déchet, expected to launch this fall. The fragrance was developed in collaboration with the marketing and communications company Ogilvy Paris. You can read more about it at Adweek, where you'll find this quick statement about the intention:
Trash is normally not regarded as beautiful. But with ‘I Am Trash,’ beauty is found in waste. Taking the old and reinventing it to be new again. In a different form. A thing of beauty.
French fashion designer Roland Mouret talks about his new fragrance, Etat Libre d’Orange Une Amourette.
Yes, the scent is designed to be worn “on the pulse point between the thighs” and “activated” when you walk in an “intoxicating burst of fragrance”.
[...] According to Mouret, the fragrance is “a women’s perfume that men can wear – not unisex," and was created in a very instinctive way.
— Vogue explains the new Etat Libre d’Orange Une Amourette Roland Mouret. Read more at Roland Mouret's Fragrance Is To Be Worn Between Your Thighs.
Perfumer Antoine Lie talks about Etat Libre d'Orange Sécretions Magnifiques.
French niche line Etat Libre d’Orange will launch Une Amourette, a new fragrance made in collaboration with French fashion designer Roland Mouret…