Sensuous is the latest feminine release from Estee Lauder. It launches this month under the tag line “Every Woman Wears It Her Way”; to drive that point home, four models representing different age groups (Gwyneth Paltrow, Elizabeth Hurley, Hilary Rhoda and Carolyn Murphy) are featured in the fragrance advertising.
According to Karyn Khoury, Estee Lauder's Senior Vice President of Corporate Fragrance Development, Sensuous hopes to “re-invent the idea of feminine woods”. Noting that feminine wood fragrances have typically been restricted to the niche sector and that woods can be too “dark and solid” to appeal to women, Khoury's brief called for something less ponderous:
For Sensuous we imagined a fabulous wooden sculpture, and wondered, if you could take all that sleekness, all that sensuality, but then melt it so that it was fluid, almost like a river of wood, what would that smell like?* …
