“With spray devices, like a Glade plug-in, you’re flooding the room with a burst of fragrance molecules,” says Killion. “But here, we can release airflow in a controlled way.”

Breja believes that this is the way to overcome olfactory fatigue. By releasing fragrance at intervals, increasing then decreasing the volume of aromatic molecules in the air, our noses will not adapt to the scent. It’s important to note that this hasn’t been tested or verified by olfactory scientists; so far, he is basing this on anecdotal evidence.

— Read more in Say goodbye to your candles. Estée Lauder just designed a better way to make your home smell good at Fast Company.