Is it summer yet? My most-used Bronze Goddess product is actually not the spray fragrance, but the fantastic (and highly-scented) Whipped Body Creme, introduced in 2014. This year, they've added a Body Salt Scrub ("This luxurious scrub with mineral-rich salt crystals gently smooths and exfoliates for sensual, luminous skin. Decadent oils help soften and nourish with the seductive, sun-kissed Bronze Goddess Eau Fraîche fragrance.") $55. I am tempted. If anyone has tried it already, do comment!
Estée Lauder will launch Azurée D’Or this month. The new fragrance for women is described as ‘luxurious, floral, warm’; Azurée D’Or is a flanker to 1969’s Azurée…
Estee Lauder Bronze Goddess, the brand’s yearly limited edition summer fragrance, is back, featuring new packaging for 2017, plus a new Eau de Parfum concentration…
Kendall Jenner in a quick spot for Estée Lauder Modern Muse Nuit.
Le Labo, Demsey says, has "huge scale potential," and it's now undergoing a retail push by building its own freestanding stores along with its presence in Nordstrom. By Kilian, by contrast, is about two years away from a "big scale-up."
But growth expectations differ for each new acquisition: Because of Frédéric Malle's refined, high-end positioning, for example, Demsey is careful not to overblow its short-term commercial horizon.
"It's a very distinct customer, and when you're dealing with a very distinct customer, you don't want to upset the apple cart," Demsey explains.
— John Demsey of Estée Lauder talks to Racked about the company's recent acquisitions. Read more at The Estée Lauder Beauty Playbook.