Perfumer Geza Shoen’s Escentric Molecules line has launched their third fragrance duo, this one focused on vetiver:
Molecule 03 ~ “The [sole] aroma-chemical in Molecules 03 is vetiveryle acetate, a refined vetiver note which is celebrated at its purest in this fragrance…”
Strictly speaking, this isn’t really a review, but in the interest of perfume geekery I’ll share my experience with the latest two fragrances (Escentric 02 and Molecule 02) from Escentric Molecules, the niche line of perfumer perfumer Geza Schoen.
When I “reviewed” Escentric 01 back in 2006, I found that the fragrance was so perfectly described by the brand’s own description that it was silly to say much more, so I just quoted the description and added a few words. The same is true of the new Escentric 02, so here is what Escentric Molecules had to say:
Escentric 02 uses an unparalleled concentration of ambroxan, in combination with vetiver and muscone, a particularly gorgeous nature-identical musk. Orris, elderflower extract and hedione lead into the instant effervescence of the topnote…
Niche line Escentric Molecules has launched two new fragrances, Escentric 02 and Molecule 02:
Escentric 02 [shown] uses an unparalleled concentration of ambroxan combined with vetiver and muscone, a particularly gorgeous nature-identical musk. Orris, elderflower extract and hedione add an instant effervescence to the topnote, giving it a fresh 'mineral' effect…
Escentric 01 is one of the two releases last year from Escentric Molecules, a relatively new perfume house created by Berlin-based perfumer Geza Schoen. Molecule 01 consists solely of the aroma chemical Iso E Super. Escentric 01, the subject of today’s review, is…
There is an interesting article about scent marketing in the IndyStar:
A growing number of companies are targeting consumers' sense of smell to market brands and products in an almost subliminal way. They're hiring scent marketers, who concoct odors and serve them up using blowers strategically placed in public places.
At the Omni hotel, the lobby apparently smells like lemongrass & green tea, the cafe smells like mochachino. Read the rest here (link no longer working, sorry!).
In a related story, the Citroën C4 (by the French car maker) comes with a scent diffuser that works through the car's ventilation system. Nine fragrances, ranging from Mint & Musk to Ylang & Bamboo, are available. See the details at the Citroën website.
Perfumer Geza Schoen of Escentric Molecules explains the appeal of Molecule 01, a single note fragrance composed of the chemical Iso E Super…