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Browsing by tag: ernest beaux

Bourjois Evening in Paris / Soir de Paris ~ vintage and new

Posted by Angela on 23 February 2009 52 Comments

Bourjois Soir de Paris perfume

Sometime in the late-1920s, Bourjois executives sat in an office building in Manhattan and plotted how to conquer the American market. Bourjois was mostly known for its lipsticks and powders, but it had had some success in France with Mon Parfum in 1923. Bourjois was owned then, as it is now, by the Wertheimer family, which also owned Chanel.

In my mind’s eye, it was a warm day, and the rumble of traffic competed with fans whirring in the corner of the office. The visiting French executives bemoaned the bottle of chilled white wine they would have had at lunch had it not been Prohibition. “Coty has a stranglehold on lipstick in this country. Let’s try a fragrance,” one of them said. “We can get Chanel’s perfumer to do something for us, but nothing as upscale as No. 5. We want something friendlier, something that will appeal to the businessman’s wife in Iowa, or even to Margaret.”

Margaret was the stenographer…

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Chanel No. 5 ~ perfume review

Posted by Angela on 30 July 2007 163 Comments

Chanel no. 5 perfume advert

Nothing says Grand Perfume like a classic aldehydic floral, and nothing says classic aldehydic floral like Chanel No. 5. But I’ll be the first to admit that I often have trouble with aldehydic fragrances. In the name of personal olfactory growth, I’ll be reviewing a week’s worth of classic aldehydic fragrances in the order in which they were created. At the top of the list, by birth date and by reputation, is Chanel No. 5.

Ernest Beaux created Chanel No. 5 in 1921 as part of a suite of nine fragrances he presented to Coco Chanel. Depending on which story you believe, No. 5 was an accident when too much of a particular aldehyde was added to a scent or was a deliberate attempt to replicate Coco’s modern and blatant use of synthetic materials — think of her ropes of faux pearls.

As is true of many perfumes, No. 5 contains more than one type of aldehyde. Aldehydes provide sparkle and can boost the dispersion of some notes. When you get a strong hit of aldehydes right away from a fragrance, chances are that you’re smelling an “aliphatic” aldehyde. Although some people think of a dose of aliphatic aldehydes as “perfume-y” and old fashioned, when Beaux made it the signature of No. 5 (and No. 22), it was revolutionary…

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Chanel Bois des Iles perfume review

Posted by Robin on 1 November 2006 55 Comments

Chanel Bois des Iles perfume, original flaconChanel Bois des Iles perfume, Les Exclusifs flacon

Earlier this year I owned up to my shameful failure to properly appreciate the classic Guerlains; today, I’ll come clean on Chanel. The heavy-hitters from Chanel’s back catalog, Nos. 5, 19 and 22, are masterpieces which I admire but have no real desire to wear. I adore Cristalle, but that probably doesn’t count, does it? Bois des Iles, launched in 1926, is the only classic Chanel I really love, and I have never understood why it is not readily available at Chanel counters everywhere.

Bois des Iles was created by Ernest Beaux, and was re-released in the 1980s along with Cuir de Russie and Gardénia as part of Chanel’s Rue Cambon Collection. The fragrance notes include aldehydes, coriander, bergamot, neroli, peach, jasmine, rose, lily of the valley, iris, ylang-ylang, vetiver, sandalwood, benzoin, vanilla and musk…

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Chanel No. 22 ~ perfume review

Posted by Angela on 31 October 2006 43 Comments

Chanel No. 22 fragrance

If you don’t count my grandmother’s crushed velvet bedspread or the beaded doorway of the bedroom of the prostitute who lived across the street, my life at age fifteen was largely devoid of glamour. I was just learning about perfume, and I’d saved enough from babysitting to buy a bottle of Babe, but I scouted the mall for something more sophisticated, something people who had passports and ate caviar might wear. Then, one day at the mall, I discovered Chanel.

A saleswoman placed testers of Chanel Nos. 5, 19, and 22 on the glass-topped counter, but she pushed the bottle of No. 22 forward. “I think you’ll like this one,” she said. To me, Chanel fragrances were the epitome of chic. They didn’t need an elaborate bottle or television ads of a man pretending to be a prince in a puffy shirt to signal quality. I ended up buying the No. 22 bath oil. The oil was fragrant and much less expensive than the Eau de Toilette. (The prostitute had been terrible about paying her babysitting bill.) The inside of my wrists and behind my ears were well moisturized that year…

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