EBay, the most-visited U.S. e-commerce site, is liable for trademark breaches due to its active involvement in the pre- sale, sale and after-sale processes on its online platform, lawyers for L’Oreal told the European Court of Justice today. EBay uses L’Oreal trademarks as sponsored links to lead users to infringing perfumes and other cosmetics, according to L’Oreal.

— From EBay Liable for Leading Users to Fakes, L'Oreal Says at Bloomberg, with thanks to Emily for the link! For more background, see here and here.

A British court ruled Friday that Internet marketplace eBay is not liable for bogus beauty products sold on its Web site, dealing a blow to cosmetics company L'Oreal's legal campaign against the online auction giant.

— Read more at EBay wins court fight against L'Oreal in UK at The Guardian. Ebay won a similar case in France earlier this month.

A French court on Wednesday rejected a claim from the cosmetics company L’Oréal that the online auctioneer eBay was profiting from sales of counterfeit perfumes. The court said that eBay was making a reasonable effort to keep fake goods off its site.

— From French Court Clears eBay in Selling Fake Goods at the New York Times.