DSquared2 will launch He Wood Rocky Mountain Wood next month. The new fragrance is the first of a projected series of flankers to He Wood and She Wood under the name Nature Always Wins.
Like the earlier DSquared2 fragrances, He Wood Rocky Mountain Wood was developed by perfumer Daphne Bugey…
Some of you may remember the hoops Kevin had to jump through in order to get his hands on Dsquared2’s debut scent, He Wood, last year. Thanks to the glory that is Nordstrom, my story is happier, but less entertaining: I just walked in, picked up the tester, and asked them to make me a sample. Done…
As I shopped for perfumes in Italy this past autumn, I searched for Dsquared2 He Wood; the fact that He Wood wouldn’t be available in the U.S. till the spring of 2008 made The Search intense — I wanted to smell He Wood before it arrived in the States. On the last day of my trip, I found a bottle of He Wood in a Venetian perfume shop and asked the shop owner if she had any samples of the fragrance. “No.” she said. I asked if there was a tester bottle. Flippantly, she explained: “It’s a new scent, Sir, so, no, no tester has been opened yet! It’s new!” Her “logic” was lost on me, and I left Venice and returned to the U.S. not knowing if He Wood was good, bad or boring.
In December, I discovered that He Wood is available in Canada, so off I went to finally sniff it…
"We don't listen to anyone," the brothers say. "When we started they told us, `These are the fragrance trends.' And we told them, we don't care. The key to our success is that our heart tells us what to do."
— Dean and Dan Caten of Dsquared2 on their new fragrance, He Wood, quoted in Basta Pasta! in The Star.
