When it comes to the new DSquared2 Wild perfume for men, I broke many of my rules for reviewing: I fell for advertising and the list of (supposed) fragrance notes, and I ordered expensive samples…from Germany…because the scent is not widely available in the U.S. (are DSquared2 perfumes EVER eagerly anticipated here?)

I feel most ashamed for believing the fragrance would be “…a raw roll in the hay — the whole idea is to be a bit raw.” Look at the horse in the ads, summoning aroma-ideas of sweat, leather, hay…neighing in the video starring the wild-man model Robin Here at NST^(TM) awarded the best abs in perfume ads for 2014. I was swayed by Wild’s list of enticing notes: humus, neo-labdanum (NEO!), vegetable amber, santolina, opoponax, and resins galore.¹ With “all that,” how could Wild NOT live up to its promises…

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