In step with LVC’s dedication to authenticity, and with the help of Brooklyn-based perfume house D.S. & Durga, they also recreated the scent of Einstein’s jacket: a warm blend of burley pipe tobacco, papyrus manuscripts and vintage leather. A bottle of this exclusive scent accompanies each jacket, along with a replica of the No. 97 auction paddle that was used to bid on this historic garment.

— For $1200, you can buy a replica of the Menlo Cossack leather jacket that Albert Einstein bought from Levis in the 1930s, and that the company bought back, at auction, a couple years ago. It comes with a bottle of the fragrance. Read more at AS WORN BY ALBERT EINSTEIN… LEVI’S® VINTAGE CLOTHING REPRODUCES ICONIC JACKET at Levi Strauss. (Found at Now you can smell like Albert Einstein at New York Post.)

Following Moltz in the wild is to step into a real-life scratch-and-sniff game. At stone-built Skara Brae, a cluster of eight Neolithic houses older than both Stonehenge and the Great Pyramids, he kneels in the grass above the settlements, and rubs the soil between his fingertips, smelling. Outside of the replica of house seven, he finds wintergreen (Gaultheria procumbens). Down on the beach, behind the site, he walks the curving shore of the Bay of Skaill, plucking, photographing, surveying, identifying, illustrating, and recording it all in a black notebook otherwise tucked under his right arm.

— David Moltz of DS & Durga, out in the field. Read more at The Scent of Scotland: Exploring the Orkney Islands With a Perfumer at Condé Nast Traveler.