
Tommy Hilfiger will launch Tommy Girl Summer, their yearly warm weather flanker for Tommy Girl, in February. The 2011 version features magnolia, fresh water and fresh breezes, and will be available in 100 ml Eau de Toilette…
Posted by Robin on 29 Comments

Tommy Hilfiger will launch Tommy Girl Summer, their yearly warm weather flanker for Tommy Girl, in February. The 2011 version features magnolia, fresh water and fresh breezes, and will be available in 100 ml Eau de Toilette…
Posted by Robin on 19 Comments

Donna Karan will launch DKNY Women Energizing, a new flanker for 1999’s DKNY Women. DKNY Women Energizing is a lighter, fresher fragrance than the original DKNY Women, and is meant to “feel like New York on a summer day”…
Posted by Robin on 10 Comments

Donna Karan has launched two new flankers for the DKNY Be Delicious range: Be Delicious Juiced and Be Delicious Fresh Blossom Juiced…
Posted by Robin on 7 Comments
Here are a few more companies donating proceeds in honor of Breast Cancer Awareness Month. If you missed part 1, you can find it here.

A Perfume Organic is donating 20% of all October purchases to Susan G Komen For The Cure…
Posted by Robin on 95 Comments

Donna Karan’s new Pure DKNY fragrance is reportedly built around a “drop of vanilla in water” — and not just any drop of vanilla, mind you, but a drop of vanilla ethically sourced from a women’s agriculture project in Uganda; as part of a collaborative project with CARE, “nearly 1,000 women [in Uganda] will gain new business skills”.1 The packaging is recyclable, and the outer box uses low-VOC inks on certified forest paper. All of that environmental and humanitarian goodness, hopefully, will help the end consumer to relax and enjoy their purchase: Pure DKNY notes that in today’s fast-paced world, “you need a moment of calm, to find beauty in living simply”.
The “calm” and “living simply” evoked by Pure DKNY, mind you, is a very modern sort of “calm” and “living simply” — the opening smells entirely synthetic, and recalls any number of FRESH FRESH FRESH fragrances of the past 10+ years. I believe Donna Karan is calling Pure DKNY a floral, but Michael Edwards classifies it as a fresh water and that’s a better fit…