Chloé will introduce a new trio of fresh florals in February under the name Eau de Fleurs:
Eau de Fleurs Neroli is by perfumer Aliénor Massenet and is described as clear and clean. Additional notes include clary sage, tonka bean, white musk and amber…
Davidoff will launch Hot Water, a masculine follow-up to their immensely popular Cool Water fragrance from 1988. Hot Water is described as a sensual oriental, and the press materials promise a “burning, latent heat”.
The fragrance notes feature absinthe, red basil, pimento, patchouli, styrax and benzoin…
The inspiration for Burberry's The Beat for Men, according to Burberry creative director Christopher Bailey, was music, specifically the music of the bands Razorlight, the Fratellis, Arctic Monkeys and Kasabian. “I think there is so much crossing over between creative mediums,” said Bailey. “Art, design, fashion, music — they all feed off each other and inspire each other. So I sat with the perfumers and gave them a ton of music. I think it’s a bit lazy to say, ‘The guy is 18 to 25, lives in that type of house…’ I don’t care how old or how young the guy is. It’s the attitude, and what taste the direction goes in. So the perfumers listened to the music as they were creating the fragrance, and they got it instantly.”*
After implying The Beat’s target audience’s age didn’t really matter, Bailey said “being young and effortless” was the attitude he wanted for The Beat; the fragrance should “be about movement, energy — a younger, cooler, more urban Burberry.” According to The Beat marketing materials, the men in The Beat ads ARE dissimilar in occupations and backgrounds but they all look somewhere around age 20…
Burberry has launched the masculine counterpart to The Beat For Women, introduced earlier this year. According to Burberry's Creative Director, Christopher Bailey, The Beat For Men…
…captures all the characteristics of the beat man, it's masculine, effortless and distinctive with a modern, original identity…
Coming this winter from Thierry Mugler, Dare the Metamorphosis, consisting of a new color cosmetics line called The Art of Metamorphosis and five fragrances under the name Miroir Miroir. According to Joel Palix, president of Thierry Mugler Parfums, “We gave carte blanche to our perfumers to create something unusual and original”…