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Browsing by tag: dior

5 Perfumes for: a Brief Illness

Posted by Erin on 17 February 2011 128 Comments

Banned Mercury-in-Glass Thermometer

If you are sick of being sick this winter, you are not alone. Flu season started early in the more populous parts of the United States, Canada and the U.K., with several urban centers reporting up to six times the normal number of confirmed influenza cases by late December 2010. Doctors and heath practitioners in North America are also seeing more viral gastroenteritis and strep throat cases this year. Vaccine numbers are down, hospital admissions for children and the elderly in many areas are up, and with all the storms and frigid temperatures some of us have experienced, we’re trapped inside our homes, schools and workplaces with miserable, germy companions. My extended family spent the holidays passing around a virulent Norovirus. The infection casualties totaled 21 people. Since then my household has seen one bout of hacking cough, two solid weeks of influenza (four consecutive cases, with the result that I also came down with cabin fever), an infant ear infection, two cases of eczema and one four-year-old who apparently needs more liquids and fiber in her diet. The heat rash and insect bites of summer can’t come soon enough.

Being a perfumista doubles the despondency of a stuffed nose. Two or three days last month, I was unable to smell anything properly and I was bereft. During a voluntary fragrance break, you still have access to other scented comforts: food, fresh air, scotch whisky. The last few bad colds I’ve had have served to remind me how much I’ve come to rely on my sense of smell to give color and focus to each day. Every time the congestion has passed, even if I’m still suffering from other symptoms, I’ve returned to my life and my perfume cabinet with glee and relief. The world is in HD again.

There are a number of different approaches to perfuming your convalescence…

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Three for Fahrenheit

Posted by Robin on 2 February 2011 10 Comments

Just below, the ad for Dior’s new Aqua Fahrenheit — it’s the same ad they used for Fahrenheit Absolute in 2009, with a new visual at the very end. Below the jump, first up, the original Dior Fahrenheit ad from 1988, then below that the ad for Fahrenheit 32 from 2007.

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Christian Dior Aqua Fahrenheit ~ new fragrance

Posted by Robin on 1 February 2011 8 Comments

Christian Dior Aqua Fahrenheit

Christian Dior has launched Aqua Fahrenheit, a new fragrance for men hoping to evoke the explosive moment when fire and water meet. Aqua Fahrenheit is a flanker to 1988′s Fahrenheit fragrance for men…

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Dior Illustrated: Rene Gruau and the Line of Beauty ~ exhibit in London

Posted by Guest Author on 12 December 2010 24 Comments

About the author: Nina is our guest shopper for London. She’s on the road this weekend, so will be slow to respond to comments.

Once upon a time, print ads for Christian Dior perfumes consisted of beautiful illustrations, rather than photos of Jude Law.

If you love those illustrations, then you’re a fan of René Gruau, who drew them all.

Somerset House in London is currently hosting an exhibition of most of Gruau’s original artwork for the House of Dior, including several drawings that were never used. It’s a joyful insight into the shared vision of Gruau and Christian Dior, who were close friends as well as colleagues.

Dior and Gruau (it’s pronounced Grooh-oh) were both illustrators when they met on the fashion desk of Le Figaro in 1936. They seem to have taken to each other at once, coming from similar bourgeois backgrounds, with the same wistful attraction to the memory of Belle Epoque elegance.

When Dior launched his New Look in early 1947, he asked Gruau to illustrate his designs. Launching Miss Dior, his first perfume, later that same year, Dior called on Gruau again. “Do exactly what you want,” he said. “We speak the same language.”

It became one of the most fruitful relationships in the history of illustration. In fact, so successful was Gruau’s work for Dior, he continued to illustrate for Christian Dior Perfumes for over twenty years after Dior’s death in 1957. His last work was the 1984 campaign for Jules, for which the company had originally commissioned photographers; inspired by the challenge, Gruau produced a series of illustrations anyway, and the company were so impressed, they used his work rather than the commissioned photos….

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Couturier parfumeur

Posted by Robin on 23 November 2010 12 Comments

A short film for the new La Collection Christian Dior. No words, just images and music.

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