Christian Dior has launched La Colle Noire, the latest addition to their upscale La Collection Privée Christian Dior fragrance series. La Colle Noire was named for the Château de La Colle Noire in Fayence, Dior’s vacation home from 1951 until his death (the house was purchased by the Dior brand in 2013). La Colle Noire follows 2015’s Fève Délicieuse…
Master pastry chef Pierre Hermé makes Sensation Chloé, “a dessert that captures the contrasting combinations of unctuousness, density of chocolate and freshness of raspberry”, to mark White Day. The “moreish delicacy” was served at the Café Dior in Seoul.* In French, but chocolate is easy to understand in any language.
Christian Dior has launched J’Adore Lumière, a new flanker to 1999’s J’Adore fragrance for women…
The commercial for the new Fahrenheit Cologne from Dior: "a new encounter between men and elements".
Business hotels aren’t designed to inspire passion. They’re efficient and bland. They mean to please without offending. Their restaurants are equally uninspiring, with menus full of chicken caesar salads and farmed salmon filets. The hospitality punches in at the time clock inside the basement service entrance. But, boy, do they turn rooms.
You know where I’m going with this. To me, today’s Christian Dior J’Adore gives the same feeling as a middle-tier business hotel. It does a perfume’s job of smelling pretty and clean, but comes off as oddly soulless. Yet, it sells like gangbusters…