Fashion brand Dior released a video advertisement Friday morning for its cologne, Sauvage, featuring a Native American dancer in ceremonial garb, including a feathered headdress. The combination of the imagery and the name of the cologne, prompted many on social media to interpret the ad as racist and emblematic of cultural appropriation.

— Read more at Dior accused of racism, cultural appropriation for new 'Sauvage' cologne ad at NBC News, or see Dior perfume ad featuring Johnny Depp criticized over Native American tropes at The Guardian, or use Google — you'll have plenty of choice. If you missed the ad when I posted it yesterday, you're too late because they'd taken it down by the afternoon (although if you look around online you can find clips of the teaser).