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We take it very, very seriously

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Sustainability? We take it very, very seriously. And it's not just greenwashing. When I joined Dior, for example, I did training dedicated to reducing my footprint not only at work, but in my private life. This morning, I had a three-hour session with the CEO and the dedicated sustainability team about how we have to halve our footprint by 2030. And the team will be communicating soon what Dior is doing, and we are massively involved. I like the challenge very much – because it can be a game changer.

— Perfumer Francis Kurkdjian on Dior. Read more in Master perfumer Francis Kurkdjian on taking the helm at Dior Parfums and the future of fragrance at Harper's Bazaar.

Every three seconds

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The bestselling perfume worldwide is in fact a men’s fragrance. A bottle of Dior’s Sauvage was sold every three seconds in 2021, making it the bestselling perfume in both the male and female categories.

This is the first time a men’s fragrance has taken the worldwide first place spot. However, since its initial launch in 2015, it has seen continued success globally.

— Read more in The bestselling perfume worldwide has been revealed and it’s a surprising one at Marie Claire UK.

Friday scent of the day 1/21

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It’s Friday and Christian Dior’s birthday (also, International Sweatpants Day, and Dior can help you with that). Our community project for today: wear a Dior fragrance. (This is a repeat from 2014.)

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

I’m in vintage Diorissimo…Eau de Toilette on one arm and Eau de Cologne on the other. They are blending nicely with the paperwhites on my windowsill…

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The daily lemming

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If the Miss Dior Édition d'Exception was too rich for your blood, you could still consider the more reasonably priced Lunar New Year edition of Miss Dior Blooming Bouquet? "To celebrate the 2022 Lunar New Year and the year of the Tiger, Miss Dior Blooming Bouquet is reinvented in a box enhanced with a revisited Toile de Jouy motif inspired by textile archives of the 18th century. A Dior floral brooch adds a touch of refinement to your gift." £112 at Harrods in the UK.

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