Diesel will launch Only The Brave (shown above left), a new fragrance for men, in March, although it is not expected to reach the US until May. The new fragrance was named for Diesel founder Renzo Rosso’s Italian holding company and his charitable foundation, both of which have the same name. The bottle is modeled after Rosso’s fist…
A promo spot for the upcoming Fuel for Life Unlimited by Diesel.
Diesel will launch the first flanker to 2007's Fuel for Life this coming September. Fuel For Life Unlimited For Women Only hopes to “draw a slightly older consumer of around 30”.
Fuel For Life Unlimited is a gourmand fruity floral developed by perfumers Jacques Cavallier, Olivier Cresp and Harry Frémont. The notes feature lemon, mandarin, licorice, anise and white florals…
Diesel will launch several holiday gift editions of their recently introduced Fuel for Life fragrance at the end of this month. First up, the Bling Editions of Fuel for Life For Her (shown) and For Him:
These 75ml glass bottles have gold screen-printed decoration and are dressed in luxuriant chain embellishments and engraved plates – the women's with shiny gilt finish in a layered and superimposed style, and the men's with patinated metal engraved plates…
Diesel will launch a duo of new fragrances this month under new licensing arrangements with L’Oreal. You can watch the advertisements now on the Diesel website or on YouTube; the tag line is “Are you alive? Fuel for Life, the fragrance by Diesel. Use with caution”…