Coty’s touch-less fragrance tester is a digital innovation that gives customers the ultimate control over fragrance discovery in store. While spray testers oversaturate the air, overwhelming the senses and surrounding environment, this device delivers a single droplet of liquid directly to an arm or a blotter, offering customers a less invasive testing experience. It also uses data to allow Coty, in partnership with retailers, to optimize the placement of the testers and the customer experience by ensuring beauty advisors are on the spot when needed.

— Read more of the press release, Coty Reinvents Fragrance Sampling for a New Era, at Businesswire.

To take part in the virtual reality experience, in-store shoppers at Julieraque, located in Buenos Aires, Argentina, are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second unique video. Each stone is tied to a broad fragrance concept, like “citrus-watery,” “floral-fruity,” or “oriental-spicy,” rather than a particular perfume or brand.

— Coty tries out VR fragrance marketing. Read more at Coty Inc. launches VR experience for its perfume portfolio at Glossy, or head over to the Coty website to see a video.