A spot for Coty Paris Ambre Antique.
Coty Paris Ambre Antique ~ new fragrance
Coty has launched Ambre Antique, a new limited edition fragrance in the Infiniment Coty Paris collection…
Cushion the impact
Coty on Wednesday forecast a drop in current-quarter sales as weak spending in the U.S. sapped demand for beauty products...
The company's shares were down 16% in extended trading after it also posted a surprise fourth-quarter loss.
Coty will raise prices in its premium fragrances unit in the U.S. and onshore some production to cushion the impact of the 15% duties on imports from Europe...
— Read more in Coty forecasts fall in quarterly sales, to raise premium fragrance prices at Reuters.
Reaching younger consumers is a priority
Reaching younger consumers is a priority. Coty is investing in Gen Z-friendly formats such as mists and sprays, with products including Adidas Vibes and Calvin Klein mists, then pen sprays arriving in 2026. Sales of value-based, layer-friendly products like body and hair mists surged 94 per cent and 32 per cent, respectively, in 2024, according to data from market research firm Circana. The research company predicts that affordable formats with mood-boosting or functional benefits will become essential amid economic uncertainty for younger consumers.
— Read more in Inside Coty’s multi-pronged fragrance strategy at Vogue Business.
The end of an era
Could it be the end of an era for one of beauty’s most storied names?
Buzz is swirling that Coty Inc. is looking for buyers, but it would not be a one-and-done deal, according to multiple industry sources.
Read more in Coty Looks to Be for Sale, According to Industry Sources at Women's Wear Daily via Yahoo.