
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (28 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
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A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (28 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
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If you’ve ever caught yourself saying or thinking that New York’s department stores have become too big, too bland, too same-old-same-old, then you need to schedule a visit to Dover Street Market as soon as possible. The original Dover Street Market opened in London (on Mayfair’s Dover Street) in 2004 and was followed by locations in Tokyo and Beijing. The Manhattan store opened in December 2013, stirring much discussion among architecture and design fans as well as fashion obsessives.
Rei Kawakubo, the designer behind Comme des Garçons and the founder and creative director of the entire Dover Street Market enterprise, is quoted as saying, “I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos.” The phrase “beautiful chaos” is perfect…
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More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US. Today’s post includes collector bottles from Estee Lauder, Comme des Garçons and Britney Spears, plus a new concentration for Gucci Premiere.

From Estee Lauder, the Festive Cocktail Perfume Compact: “Every hour is a happy hour with this festive cocktail. The red and golden glass comes with a sparkling twist of lime…”
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Wisteria Hysteria is the second fragrance from British milliner Stephen Jones, working in collaboration with Comme des Garçons. I liked the first, 2008’s Comme des Garçons + Stephen Jones, enough to add it to my buy list but not enough to actually buy it: it’s among the many perfumes I would buy if I ever found it at a massive discount. Wisteria Hysteria — what a great name! — costs a little more and I like it a little less, so it’s not likely I’ll ever own it.
The first fragrance from Stephen Jones was meant to be a “violet that’s been hit by a meteorite”, but while the top notes were a little odd, in general I found it more wearable than the description might imply. Wisteria Hysteria tones down the oddness several notches while staying just inside the Comme des Garçons aesthetic…
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Comme des Garçons will launch Wonderoud, a new unisex oud fragrance, in June. Wonderoud follows 2010’s Wonderwood scent…