Laugh With Me Lee Lee, Something About Sofia and My Place or Yours Gina make up Benefit’s new Crescent Row fragrance trio. They’re a perfect fit with Benefit’s kitschy / humorous aesthetic: they’ve got silly names, adorable cocktail-shaker inspired bottles, and outer boxes that look like row houses and fold open to show the home interior (see below; the scents were reportedly inspired by a row of Georgian townhouses in Bath, England). Benefit has wisely packaged them in small sizes (30 ml) at a reasonable price ($36). Benefit doesn’t have the pull of Gwen Stefani and these aren’t nearly as cute as the Harajuku Lovers dolls (and I’d guess they’re geared to a slightly older audience), but still, I should think the same logic applies: everything about the project is so likable that so long as the scents themselves aren’t repulsive, it’s hard to see why they shouldn’t succeed.

Laugh With Me Lee Lee is the lightweight of the bunch, and I’d guess it will be the biggest seller. It’s designated as a “fun and feminine woody floral” but wears like your basic young fruity floral…

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