Keith Urban is holding a contest — make a 30 second commercial for his new fragrance, Phoenix, and you might win a prize. I don't think this one is a consumer entry, though. Whatever it is, it's funny.
Michael Jordan Flight ~ new fragrance

Retired basketball star Michael Jordan has launched Flight, his (fifth? and) latest fragrance for men…
Your secret to shine
Christina Aguilera for her new Secret Potion fragrance.
Dita Von Teese by Dita von Teese ~ new perfume

Burlesque model and actress Dita Von Teese will launch her debut fragrance, Dita Von Teese, in October, although it will not be introduced into the US until next year. Dita Von Teese was made under licensing arrangements with Luxess…
It’s going to be something that I like
My fans can go to selenagomezperfumes.com and see all the ingredients — the top ingredient, the middle ingredient, and a base,” she said. “I want the base to be rich — I like vanilla and maybe some chocolate. For the middle, I’ve smelled raw grapefruit and peach, and the top note’s definitely going to be fruity. I’m going to put up all the [notes] I like and let my fans pick which ones they want to put together. So, it’s going to be something that I like, regardless.
— Selena Gomez plans to let her fans design her new perfume. Quote via Women's Wear Daily.