Keith Urban, judging from photos anyway, seems an unpretentious, casual-comfortable type of person. I don’t know much about contemporary country music or Urban but after smelling Phoenix I feel we have at least one thing in common — a love of desserts. If Urban had input in Phoenix’s development, and didn’t just slap his name onto a “made-by-committee” fragrance, the man has a major sweet tooth.

Phoenix was developed by perfumer Loc Dong and features notes of blackberries, cognac, plum, suede accord, dates, dark chocolate, fir balsam, musk, cashmere woods, tonka bean and “amber gourmand.”

Phoenix starts with boozy aldehydes, leather and cocoa (smelling quite a bit like the Thierry Mugler A*Men “Pure” fragrances), and segues into a sheer suede-plus- “blackberries macerating in sugar” note…

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