A cursory smell session at Macy’s suggests the younger the celebrity and the cuter her image, the more sugary the scent. Katy Perry has described her second scent, Meow!, as “very sweet” and “inspired by that magical place, Candyfornia!” Selena Gomez launched a scent this summer so cloying it could be called Eau de Grape Slushie.
— Read more at Bieber in a Bottle: The exploding market of celebrity perfumes at Slate. Hat tip to Aparatchik!
A short film in support of the upcoming Lady Gaga Fame fragrance. If you missed the print ad, it’s below the jump.
Kim Kardashian has launched Glam, a new fragrance for women. It is the star’s fifth fragrance. Her first, Kim Kardashian by Kim Kardashian, launched in 2010…
Country pop star Taylor Swift will launch Wonderstruck Enchanted in September. The new oriental gourmand fragrance for women is a flanker to last year’s Taylor Swift Wonderstruck…
Selena Gomez for her debut fragrance, Selena Gomez Eau de Parfum.