The first celebrities were big A-listers. Now, pretty much any celebrity, whether they be an actress, a performer, a musical artist, whatever — anybody who’s had some sort of even minimal career highlight in their life — the next thing they say is, ‘I need a fragrance,’ because it’s part of brand-building.

 — Catherine Walsh of Coty, talking about the B-list celebrities (presumably the ones without licensing deals with Coty) who launch perfumes these days. Read more at From Chanel No. 5 to Britney No. 11 at the New York Times.