This sparkling, clean & pure ‘Eau’ expresses an ambivalent sensuality, free of gender, age & time. Get ready to experience the true essence of Gaga.¹

Eau de Gaga is the second fragrance from Lady Gaga, and it launches without the extensive hoopla that surrounded Fame, her debut perfume. We do have the usual promises — “dangerously daring” and “dynamic and vibrant”, says “Haus Laboratories”,² the entity that purports to produce the fragrance (with a little help, perhaps, from Coty) — but this time they’ve eschewed gimmicks like black juice that sprays clear, and Lady Gaga (unless I missed it) did not say any crazy stuff about blood and semen. Other than a few little flurries of excitement on Twitter and Facebook, the launch has been relatively low key…

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