Tommy Hilfiger will launch True Star Men in August with an ad campaign featuring Enrique Iglesias. The juice features “top notes of pink grapefruit and wet notes, a heart of orris and juicy black licorice and a drydown of sandalwood, saffron and vanilla.” (via Women's Wear Daily) Tommy Hilfiger True Star Men is an Eau de Toilette, and is available in 30 and 50 ml.
Kenneth Cole will introduce Kenneth Cole Signature for men in September…
Thank you to Karen for finding this article in the New York Post (sorry, link has expired), which reports some interesting sales figures for celebrity fragrances:
Last year, celebrity fragrance brands generated $94.9 million in sales, up from $45.3 million in 2000, reports the NPD Group.
Britney Spears' Curious was the No. 1-selling launch fragrance in 2004, reportedly raking in more than $36 million in its first four months of counter sales alone.
Jennifer Lopez's three fragrances have grossed more than $250 million globally since the first in the line launched three years ago.
Baby Phat Goddess by Kimora Lee Simmons' Baby Phat line will launch in September. The fragrance, described as a “passionate floral bouquet”, was created by perfumer Jean-Claude Delville and has notes of gardenia, white rosebuds, cedrat flower, blue lily, hyacinth, black pepper, seringa, musk and exotic woods. Baby Phat Goddess is an Eau de Parfum and is available in 50 and 100 ml (the bottle features a removable rhinestone ring) and in matching body products.
Also coming in September: Shania by Stetson, created by Carlos Vinals with notes of…