Despite the hype in recent years over fragrances by J.Lo, Beyonce, Paris Hilton and the like, only 4 percent of adult women who wear fragrances most commonly use a celebrity fragrance, according to a recent report by market research group Mintel International. But among teenagers, 27 percent favor scents named after US Weekly darlings (who probably smell more like beer and smoke than notes of lavender and patchouli).
— from an article in twincities about Sarah Jessica Parker's Lovely fragrance.
Marc Jacobs will launch Daisy, a new fragrance for women, this August. The designer noted that…
…Daisies don’t smell, but I wanted to evoke the feeling that you get when you see them — happy and youthful. My gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer’ scents…
Sean John Fragrances will follow up on 2005’s Unforgivable for men with Unforgivable Woman, due for launch in August.
Like the first fragrance, it was developed by perfumer David Apel. The “sensual, creamy floral” includes notes of bergamot, orange, neroli, cassis, grapefruit, apple, cucumber…
David Beckham has launched a limited edition follow-up to his best selling Instinct fragrance for men. The notes for the new scent, Intense Instinct, include melon, lemon and ginger in the opening, a heart of coriander, cedar and violet leaves, and a dry down of white cedar, teakwood and musk…
As previously reported, Sarah Jessica Parker will launch Covet, her second fragrance, in July. The actress described it as a “more aggressive” fragrance than the “well-behaved” Lovely (which I should think would be evident from the advertising: compare this to the Lovely ad), and the tag line on the print ad (shown) is “I had to have it”…