And here is the new commercial for Giorgio Armani's Emporio Armani Diamonds, featuring Beyoncé Knowles. Courtesy of YouTube, with thanks to JloveLamar for the link...
Celebrity perfume quotes of the day
Why is this different from any other celebrity fragrance? The fact that [I] have spent a lot of time checking all the details...We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process.
— Victoria Beckham on the US launch of Intimately Beckham, in Women's Wear Daily.
I would never have done a fragrance as a celebrity. Just to do one for the sake of it.
— Gwen Stefani on L.A.M.B. L, in Contact Music.
I Had To Have It…
Here is the new commercial for Sarah Jessica Parker Covet, courtesy of YouTube...
Stale beer & celebrities
Pubs are planning to pump in artificial scents to mask the smell of stale beer, sweat and drains that used to be disguised by cigarettes before the smoking ban.
The aromas of ocean breezes and freshly cut grass are being tested by Mitchells & Butlers (M&B), which manages 2,000 pubs in Britain. The group is even considering a perfume that smells of tobacco smoke.
— Read the rest in Make mine a pint of Chanel, landlord in today's UK Times Online.
Not content with flogging us their albums, their films and even their wardrobe cast-offs, celebrities are tapping into that most personal of attributes – smell – to get their fans to part with even more cash. The launch of a new perfume this week by Kate Moss kick-starts a rash of celebrity scents. Coleen McLoughlin's eponymous perfume goes on sale next week.
— From a rundown on the latest celebrity fragrance releases in The Independent. Thanks to Ruth for the link!
Le Labo, Anderson Cooper
Now, just 18 months after opening, fully half of Le Labo’s customers are men, and Rose 31 is its best-selling fragrance. What is even more surprising to Mr. Penot, as well as to others in the slow-to-change men’s fragrance market, is how one group of guys in particular, young men in their 20s, is shaking up the hidebound (and hide-scented) formulas that have held sway for decades.
— From Younger, and Faster to Pick Up the Scent in today's New York Times.
We recently revealed that Tom Ford asked Anderson to become the spokesperson for a new cologne he's creating that he wanted to name after Cooper, but Anderson turned him down. Anderson told his fashion maven mom Gloria Vanderbilt about the offer and she LIKED the idea and pushed her son to give it some more thought.
— What the world needs now: an Anderson Cooper fragrance. The quote is from Janet Charleton's Hollywood, found via TowleRoad, found via Ruth (thanks!).