"What are you wearing?" I ask. "You smell so good."

"I do? I'm so pleased," 43-year-old Parker says, eyes wide, smile beaming. "It's my genderless fragrance."

This will be Parker's third perfume when the as-yet unnamed scent hits stores, further proof Sarah Jessica the brand has meshed seamlessly with Sarah Jessica the actor.

— From an interview with Sarah Jessica Parker in The Star. Keep your fingers crossed!

Floris, one of the oldest perfumers in the world, will do one for just £2,500. I made an appointment with Shelagh Foyle, who is what Floris rather grandly calls its “perfumer laureate” (020-7747 3600).

— Lucia van der Post of the UK Times Online looks at "bargain" bespoke fragrance options.